Challenges in Email Engagement
ABC Retail’s previous email campaigns suffered from **low engagement** and **poor click-through rates**.
- 📉 **Low Open Rates:** Users weren’t opening emails due to unappealing subject lines.
- 🚫 **Lack of Personalization:** Generic templates didn’t resonate with their audience.
- 📌 **Poor Mobile Experience:** 70% of users viewed emails on mobile, but designs weren’t responsive.
Our Approach
We focused on **three core areas** to revamp ABC Retail’s email marketing:
- 🎨 **Custom Email Templates:** Visually compelling, brand-aligned designs.
- 📝 **A/B Testing on Subject Lines:** To find the best engagement-driving copy.
- 📲 **Mobile-Optimized Layouts:** Ensuring perfect rendering on all devices.
Impact & Growth
The revamped email campaigns led to:
- 💥 **200% increase** in open rates.
- 📈 **75% boost** in click-through rates.
- 💰 **25% higher** revenue from email marketing.
See the before-and-after comparison in this video!