Top 5 Landing Page Tools for SaaS Companies

Every SaaS company needs a good landing page builder.

It’s how you launch new offers, test pricing, collect leads, and run campaigns all without relying on developers.

But with so many tools out there, how do you choose the right one?

Why Landing Pages Matter in SaaS

For SaaS companies, not every message belongs on the homepage. Some users want a quick demo. Some want pricing. Some just need one feature. That’s where focused pages work best.

A good landing page builder lets you build these pages fast without code, and without waiting on your dev team.

You can launch a new offer, test a new market, or promote one use case with just a few clicks. You don't need to redesign your site. You don’t need to spend weeks writing and building.

All you need is a clear message and a page that converts.

That’s why strong landing page design is more important than ever. It lets your team move fast while staying focused.

Your homepage can’t do everything. If you want to sell one feature, test one offer, or speak to one audience you need a focused landing page.

The right landing page builder makes it easy.

You can:

• Create custom pages in hours, not days
• Test messaging without touching your main site
• Optimize pages based on real-time data
• Launch campaigns faster with built-in landing page templates

This is how fast-growing startups move. They don’t wait weeks for code. They use simple tools that let marketers and founders build pages on their own.

And they follow landing page best practices that work.

Landing pages also help you speak directly to different audiences.

You might have one landing page template for agencies, another for tech startups, and one more for nonprofits all pointing to the same product, but framed differently. This approach leads to better conversions and shorter sales cycles.

Plus, when you follow proven landing page best practices, you're not guessing. You're using layouts and flows that are already tested across top-performing SaaS brands.

That’s the power of using a smart landing page builder it saves time, reduces cost, and helps you focus on what matters: growing faster.

Tool 1: Webflow

Webflow is a flexible landing page builder for teams that want control without code.

It’s great for SaaS startups that want to customize layouts, animations, and branding without hiring developers.

You get full design freedom, but also a clean editor that’s easy to learn.

Why It’s Great

• Clean drag-and-drop editor
• Full control of every section
• Reusable landing page templates
• Easy publishing and hosting in one place

Best Use Case

You’ve outgrown template-only tools and want better landing page design for growth pages, comparison pages, or launch campaigns.

Extra Tip

Start with a simple hero + CTA layout and improve it based on heatmaps and A/B tests. Webflow makes it easy to iterate while following landing page best practices.

Tool 2: Unbounce

Unbounce was built to help marketers build and test landing pages fast with zero code.

It’s one of the most trusted tools in the landing page builder space and great for performance-driven teams.

You get conversion-focused features like smart headlines, form testing, and AI copy tools.

Why It’s Great

• Tons of high-converting landing page templates
• A/B testing built-in
• Drag-and-drop editor focused on CRO
• AI-powered content features

Best Use Case

You’re running paid ads or email campaigns and want to send traffic to a high-performing landing page design.

Extra Tip

Start with Unbounce’s “Lead Gen” templates. They’re fast, simple, and built on landing page best practices that convert well.

Tool 3: Carrd

If you’re early-stage and want something fast, cheap, and easy try Carrd.

It’s the simplest landing page builder on this list. Great for idea validation, pre-launch waitlists, or simple one-page sites.

No clutter. No complex settings. Just a fast way to launch a clean page in under an hour.

Why It’s Great

• Very affordable (even free for basic use)
• Beginner-friendly interface
• Clean and minimal landing page templates
• Great for MVPs and one-product pages

Best Use Case

You’re validating a new product or feature and want a no-frills landing page design to test demand.

Extra Tip

Don’t overthink it. Use a hero, subheadline, form, and CTA. Keep it focused. Keep it simple. That’s one of the core landing page best practices and Carrd makes it easy.

Tool 4: Leadpages

Leadpages is another strong landing page builder, especially for founders focused on lead generation, webinars, and email list growth.

It comes with built-in forms, scheduling, and integration tools so it works well for SaaS teams using landing pages in the sales process.

Why It’s Great

• Dozens of optimized landing page templates
• Built-in lead forms and integrations
• Easy pop-up builder
• Fast publishing with no setup

Best Use Case

You want to run a lead gen campaign or grow your email list without building a whole new site.

Extra Tip

Choose a layout with clear CTA buttons, trust icons, and short forms. It helps align with landing page best practices used by top SaaS brands.

Tool 5: Swipe Pages

Swipe Pages is a newer but powerful landing page builder that focuses on speed and mobile-first design.

Its AMP-powered pages load almost instantly, which is great for ad campaigns or mobile traffic.

It also supports dynamic text replacement useful if you want to personalize headlines for different audiences.

Why It’s Great

• AMP support for fast load times
• Dynamic text for better personalization
• Drag-and-drop landing page design
• Affordable plans for startups

Best Use Case

You’re sending mobile ad traffic and want pages that load instantly and convert well.

Extra Tip

Use personalization to boost relevance. For example, change “SaaS tool” to “Marketing tool” depending on who’s visiting. These small changes align with modern landing page best practices.

What to Look for in a Landing Page Builder

Not every landing page builder is the same.

Some are built for designers who want full control. Others are better for marketers who need to launch pages fast. Some focus on lead generation. Others help with product launches, sales pages, or ad traffic.

That’s why choosing the right one depends on your goals, your team, and your skill level.

You don’t need a perfect tool you need one that fits your workflow and helps you move faster.

The best tools support strong landing page design without making you start from scratch every time. They also come with built-in landing page templates and features that match real needs not just trends.

Before you choose, think about:

• How much control you want over design
• Who will use the tool (founder, marketer, or designer)
• How important mobile speed is
• Whether you’ll need integrations with CRMs or email tools
• Your budget and technical skills

All of these tools offer different strengths but they all follow the core rule: make it easy to ship better landing page design, fast. And that’s what matters.

Also, think about how often you’ll use it.

If you build new pages every week, your landing page builder should have a library of tested landing page templates and an editor that lets you publish with confidence.

If you’re more focused on A/B testing or paid ads, choose a tool with features built around landing page best practices like fast load speed, mobile-friendly layouts, and built-in analytics.

At the end of the day, the best tool is the one your team actually uses. Look for speed, clarity, and support not just design features.

Choose the tool that makes your next launch easier not harder.

Landing Page Best Practices (That Actually Work)

A lot of SaaS teams overthink their landing pages.

They pack in too much content. They add animations, videos, and five different CTAs. But none of that matters if the core message isn’t clear.

The goal of your landing page is simple: help the visitor take the next step. That might be signing up, booking a demo, or downloading a guide.

The best landing page builder helps you do this without writing code or relying on big design teams. But the tool alone won’t save you the strategy matters too.

That’s where real landing page best practices come in.

You don’t need 50 sections. Or fancy graphics. Or long product videos.

You just need pages that follow real landing page best practices.

Here’s what to focus on:

• Headline clarity: Say what the product does in 1 sentence
• Single call-to-action: Don’t distract. Guide the user clearly
• Fast load times: Bounce rates go up when pages lag
• Clean landing page design: White space, visual hierarchy, short sections
• Test one thing at a time: Don’t change layout, copy, and CTA all at once
• Mobile-first: Always check how your landing page template looks on a phone

When in doubt, start small and improve over time. Every good landing page builder makes iteration easy so use it to your advantage.

If you follow these rules, your page will do more with less.

Start with one message. Stick to one CTA. Keep copy short and visuals clean. Then test layout, colors, or buttons one by one not all at once.

And always check your page on mobile first. Over half your traffic will come from phones. If your landing page template breaks on mobile, you lose trust fast.

The best landing page design is the one that loads quickly, looks clean, and gets the job done.

That’s why top SaaS teams rely on tools that follow these landing page best practices by default and make updates fast without waiting on devs.

Let your tool do the heavy lifting. You just focus on the message.

How to Choose the Right Tool for Your SaaS Team

Here’s a quick overview to help you decide:

Choose based on your team’s skills, growth stage, and page volume. Each landing page builder listed here can support a different use case but they all help SaaS teams ship better pages.

Conclusion

If you're building a SaaS business, your landing page matters more than ever.

Whether it’s for a waitlist, demo signup, ad campaign, or pricing test you need to build, launch, and learn fast.

That’s why choosing the right landing page builder is such a smart move. It gives your team the power to create and ship pages without waiting on devs or design.

Just follow the basics:

• Pick a tool that fits your workflow
• Use high-converting landing page templates
• Stick to modern landing page design rules
• Follow proven landing page best practices

Then launch, test, and repeat.

Start simple. Learn quickly. And use the tool that helps you move forward today not months from now.