MAY 27, 2025

AI Tools My Clients Actually Use day to day

Abhijeet Khillare
By
Abhijeet Khillare
Founder & Marketing Specialist
AI Tools

Most AI Tools Sound Cool. Very Few Stick.

The AI space is exploding with tools that demo well… but get ditched within a month.

What survives?

Tools that:

  • Integrate without friction
  • Solve a real bottleneck
  • Don’t require a learning curve
  • Fit into a weekly workflow

This post covers the AI tools my clients (coaches, consultants, SaaS teams, and service businesses) actually keep using with workflows, not just logos.

Why Most AI Tools Get Abandoned

Here’s what usually happens:

  • You try a free trial
  • It’s “cool” but not useful
  • No integration = extra steps
  • You forget about it
  • Cancel by day 28

AI tools only stick when they remove real friction not when they add a new dashboard to check.

Tool 1: ChatGPT (Custom GPTs)

Used by: Everyone Sticks because: It adapts to your brain

What clients use it for:

  • Writing blog outlines or proposals
  • Turning Loom calls into bullet-point notes
  • Drafting email replies
  • Rewriting web copy with tone tweaks
  • Instant “sanity check” before publishing

Why it sticks:

  • Fast, always available
  • Custom GPTs reduce context reset
  • Works better with repeated use

Tool 2: Tango or Scribe

Used by: Service providers, CS teams Sticks because: It replaces typing instructions

What clients use it for:

  • Creating SOPs in 2 minutes
  • Client onboarding guides
  • Internal training for tools like Notion, Airtable
  • Step-by-step “how to” docs

Why it sticks:

  • Auto-generates docs from screen recording
  • Easy to edit + share
  • Looks more polished than Google Docs

Tool 3: Descript

Descript

Used by: Coaches, course creators, agencies Sticks because: Editing feels like a doc

What clients use it for:

  • Turning Zoom calls into social clips
  • Editing podcasts with no timeline headaches
  • Removing filler words automatically
  • Creating B-roll with text commands

Why it sticks:

  • One tool replaces 3–4
  • Fast for non-video editors
  • Repurposing content becomes easier


Tool 4: Jasper or Writer

Used by: Marketing teams Sticks because: It works with brand voice

What clients use it for:

  • Writing ad copy variants
  • Speeding up newsletters
  • Drafting social posts at scale
  • Rewriting CTAs or headlines

Why it sticks:

  • Keeps tone consistent
  • Short-form content = perfect use case
  • Integrates with existing workflows (CMS, Google Docs)

Tool 5: Surfer SEO or Neuron Writer

Surfer SEO

Used by: Founders writing their own content Sticks because: It gives structure + keywords

What clients use it for:

  • Blog content planning
  • On-page SEO checks
  • Competitor comparison
  • Optimization after drafts are written

Why it sticks:

  • Gives direction without rewriting
  • Works alongside ChatGPT
  • Easier than figuring out SEO solo

Tool 6: Claude or Perplexity

Used by: Research-heavy clients Sticks because: Faster, more detailed than Google

What clients use it for:

  • Market research
  • Sourcing stats and studies
  • Summarizing PDFs
  • Exploring industry trends faster

Why it sticks:

  • Useful for prep and brainstorming
  • Beats ChatGPT at summarizing long content
  • Saves hours before writing or pitching

Tool 7: Fireflies.ai or Fathom

Used by: Coaches, SaaS founders Sticks because: No more manual meeting notes

Fathom

What clients use it for:

  • Auto-transcribing calls
  • Summarizing action items
  • Syncing notes to CRM
  • Tagging keywords across calls

Why it sticks:

  • Frees up headspace during meetings
  • Helps build better follow-ups
  • Makes team handoffs smoother

Tool 8: Gamma

Used by: Consultants, advisors, startup teams Sticks because: It replaces Google Slides

What clients use it for:

  • Investor or client decks
  • Service proposal pages
  • Client deliverables (looks like Canva + Notion had a baby)

Why it sticks:

  • AI builds a full deck from bullets
  • Looks better than most PowerPoints
  • Shareable and interactive

Tool 9: Typeframes or Vizard

Used by: Creators, personal brand-led teams Sticks because: Turns text into video

What clients use it for:

  • Making short-form videos from blog highlights
  • Repurposing tweets into Reels
  • Running paid ads with AI visuals
  • Storyboarding without a camera

Why it sticks:

  • Video creation without editing tools
  • Makes repurposing fun again
  • Useful across platforms (LinkedIn, YouTube Shorts, IG)

Why These Tools Stick (And Others Don’t)

Sticky AI tools:

  • Work with existing habits
  • Don’t feel like “another app”
  • Save time the first week not after setup hell
  • Help you ship faster (emails, posts, pitches, pages)

Conclusion: You Don’t Need 10 AI Tools You Need 2 That Actually Save Time

AI isn’t magic. But it is leverage if used right.

The tools that stick:

  • Save hours weekly
  • Create outputs, not dashboards
  • Fit into what you’re already doing

Try less. Use better. Replace effort, not thinking.




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